I’ve explained before that I love a good commercial. Uncreative commercials are boring at best and sometimes outright irritating, but when they are done right, they become a form of entertainment all of their own. When advertisement first hit YouTube heavily, I was not impressed. However in the current format, where you can opt to skip the commercial after the first fifteen seconds, it’s forced many marketers to step up their game. If they can sell you on the commercial in the first fifteen seconds, then you might just watch the rest. This approach causes the quality to come up overall. Check out this Totino’s commercial:
Classic! And, it’s holiday-appropriate too. To that end, do have a happy Halloween. Let’s get some kids all sugared up tonight!