Marketing Fail

Every now and then, I’ll see a store display that just stinks of some out-of-touch marketing mind doing something that they think will be clever, not taking into account reality or people or human nature. At the local office supply store, there is a Sharpie marker display that is set up as a try-before-you-buy affair. It is a colorful display with racks of markers in different colors, and at waist height, it has a paper scratchpad and a couple pads of Post-Its. One must be careful how they design a promotional store display. It is nothing short of laughable that whatever aforementioned marketing guru did not foresee the shortcomings in this otherwise clever marketing piece.

See, people can’t leave well enough alone. If you leave an opportunity to make havoc, someone will take you up on the offer. How many times have you seen a prank video based around the placement of a mysterious button, and the filming of passers by pressing it to see what will happen? Indeed, I would defy you to leave what appears to be a very large firecracker someplace with a lighter, and see how many people try to light it. It’s irresistible. As another example, on Sunday, one of the local grocery stores had a rack full of herbs. I could not help myself and had to do a little rearranging.

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Are you going to the grocery store? Remind me to one who works there.
So, Sharpie has this great display where people can try out many colors of their permanent markers.

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They even provided a little pad of paper for people to try out their markers on. There’s a sign over the paper that reads, “Try Me”. And surely, nobody would mark anywhere but the provided paper, right?

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“Try Me” you say? Don’t mind if I do!

I’ve been watching this display for a while. When it first went in, although pristine, I recognized it for the degenerative folly that it would eventually become. Here’s part of the display which shows a picture of a little girl a few months ago:

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And, more recently:

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I <3 poop

LOL! Beware of the quips of marker wielding idiots! The differences are subtle, but clearly more artists have contributed as time has gone by. People even took the opportunity to mark on the shelving to the side of the display.

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Here, you can see that someone wrote a greeting to the world not once, but twice, just in case the world wasn’t paying attention the first time. World, you’ve been greeted. And finally, there was at least one brony representing:

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They at least had the decency to leave the message on one of the provided Post Its instead of defacing the display or store property. I realize that most of this graffiti is likely the work of under attended children, but it illustrates a part of human nature that never really goes away. As we mature, we learn to rise above it, but it never fades completely. We’ll always have that prankster that wants to press the button or rearrange the herbs or scrawl “I <3 poop" in a speech bubble on the Sharpie display. Note to all you marketing people out there; make your product labeling witty and humorous enough that your prospective customers won't want to deface it when their attention is drawn to it. awesomesauce

Because seriously, who would want to mess up a perfectly good jar of Awesomesauce?

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